LISA POP-UP STORE ‘ROCKSTAR’
To celebrate the release of K-pop artist LISA’s single ‘ROCKSTAR’, a concept-driven pop-up store was created on the 2nd floor of The Hyundai Seoul.
The project was fully carried out in-house—from planning and design to construction and operation—with a strong focus on spatially expanding the artist’s visual universe.
The store featured structural designs that reflected the single’s mood, including large-scale panels and archive content.
Various photo zones and interactive elements were arranged to encourage fans to stay longer and participate more actively.
Limited-edition content and brand-focused elements fostered a deeply engaging and emotional fan experience.
