PLAVE POP-UP STORE
This pop-up store expanded the fictional world of the virtual idol group PLAVE into an offline space, held on March 1, 2024 at The Hyundai Seoul.
The entire project—from planning and design to construction and operation—was executed in-house to faithfully realize the brand concept and maximize the fan experience.
The space featured character archive content, interactive exhibitions, photo zones, and a merchandise shop, all designed to blur the line between virtual and physical.
It served as an emotional touchpoint for fans, offering participatory content that deepened connection.
This pop-up stands as a representative case of how a digitally native IP can be effectively translated into the offline realm.
