ALADDIN POP-UP STORE
An experiential pop-up store themed around the world of the Broadway musical Aladdin, held from October 1 to 13, 2024 on the 5th floor of The Hyundai Seoul.
This project was designed to extend the immersive experience beyond the show itself, strengthening the connection between the brand and the theatrical content through iconic spatial storytelling.
Key scenes from the musical—such as the Magic Lamp Cave, Jasmine’s Room, and A Whole New World—were brought to life through spatial installations.
Visitors were invited to interact with the sets and capture memorable moments, making the space not just a promotional venue but a fully immersive environment.
As a representative case of combining entertainment IP with spatial branding, the pop-up successfully established physical touchpoints for fan engagement
