DRAGON BALL POP-UP STORE
A large-scale pop-up store project utilizing the globally popular IP Dragon Ball, sequentially launched from November to December 2024 across three locations: The Hyundai Jamsil, The Hyundai Seoul, and The Hyundai Busan.
The entire process—from spatial planning and design to construction, production, and operation—was handled in-house, ensuring a seamless connection between the IP and the fan experience.
The space featured sculptural recreations of key characters and scenes from the anime, immersive content zones, photo spots, and a dedicated merchandise area.
Each location was tailored to local spatial conditions and audience demographics, with differentiated visual direction and storytelling.
As a prime example of transforming beloved IP into physical experience, the project succeeded in engaging fans of all ages and enhancing brand immersion.
